Calabresella’s On Park

This is conceptual rebranding for Calabresella’s On Park, an authentic New York Style deli in Rochester, New York. This imaginative project focuses on revitalizing the Park Avenue locale, infusing it with a fresh visual identity while preserving the cherished essence of homemade Italian culinary traditions. The rebranding includes meticulously crafted menus, sandwich order forms, and a distinctive punch card, all featuring original illustrations that enhance the deli's unique character.